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Founder's Blog

At the Boston Museum of Science (Parts 1 and 2)

William Shakespeare

Various signatures of William Shakespeare

The idea that people are underestimated has spurred the creation of Book of Odds and I explored this issue recently at the Boston Museum of Science. It is true that people make characteristic errors in judging large numbers and dealing with probability. These tendencies have been studied deeply by psychologists such as Daniel Kahneman and Amos Tversky. That real people do not behave in the way a game theory would suggest is optimal, or an econometric model would posit, has led to the rise of behavioral economics.

John Allen Paulos popularized Douglas Hofstadter’s term “ Innumeracy,” defined as a weakness in dealing with math and probability, analogous to illiteracy. The essence of the comparison is that as we do not expect ourselves or our children to be illiterate, we should no more expect them to be innumerate.

On our site, too, we often compare the odds a thing is feared with the likelihood of its occurrence, and it is clear that fear has roots other than calculated odds, or people are deeply irrational, or both.

I am fond of all these currents of thought, but I believe there is a counterpoint to be offered as well.

I had the chance to offer this counterpoint at two talks I gave recently at the Boston Museum of Science, and even ran a modest experiment with the crowd of roughly 200 who attended the two talks. A video of one of the talks, in two sections, accompanies this summary of its main argument.

The core of my argument is that people are capable of much more than they are credited with. I made this point by recalling skills we now take for granted which were once unmastered, even by the wisest. I also made the point with a little group exercise on pricing.

Take spelling, for example. Shakespeare spelled his name various ways. Between 1593 and 1616 literary references to the Bard of Avon include ten variants, from “Shake-speare” to “Shakspere,” according to David Kathman. Should we be surprised? After all, the most influential (though not the first) English dictionary, that of Dr. Johnson, would not be published until 1755. Standard spelling awaited the coming of dictionaries. If one inferred the human ability to spell from 17th century practice, one might have concluded that it was beyond us.

Or take simple arithmetic. Consider Samuel Pepys, for example. Famous for his fascinating diary, he was an administrator of the great British Navy and a Member of Parliament. In his diary he recounts how he learned his times-tables from an arithmetic tutor. Here was a leader of the most powerful Navy of its day, learning as an adult what our school children master in grade school! Again, if one were to have inferred numeracy from even the ruling elite of his day, the verdict would have been grim. Here is a postscript: Later in his life, Pepys would pester Sir Isaac Newton for the secrets of probability so he could do better at the gaming tables!

If skills we consider the normal attainments of school children eluded the wise and the great until lexicography and school primers came along, is it possible that the intuitive grasp of probability simply awaits its dictionary?

Part Two: A small experiment reveals a large capacity for numerical thinking.

But first here are the videos of the talk of January 16, 2010.


Click here for part two.

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anonymous
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anonymous
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interesting argument which made me think of other examples

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Amram Shapiro

President and Founder

Amram Shapiro

Why Book of Odds? "Book of Odds began with a simple question: Why are we able to get information about so many subjects so easily, yet not about the most vital and interesting subject—the probabilities of everyday life? Answering this question became my mission and the business idea that followed met the criteria I had set for myself when I looked for the next thing to do in my life: it is worthwhile, meaningful and has a reason to exist long after my lifetime."

Favorite Quote -

"Chance favors the prepared mind." - Louis Pasteur and a biased sample of world-class scientists

"The more I practice, the luckier I get." - Gene Sarazen and a biased sample of world-class athletes

As Founder and President of Book of Odds, Amram Shapiro, has seen Book of Odds from its birth in 2006, through its three-year development phase, to its launch in October 2009, to its present growth and redesign phase. Amram is responsible for setting strategic direction at Book of Odds and building strategic relationships with other organizations interested in the Book of Odds mission.

Prior to Book of Odds, Amram served as Director at Arthur D Little (ADL) and at Pittiglio, Rabin, Todd & McGrath (PRTM). At ADL he led the Strategic Management of Technology practice and developed the strategies of large, successful startups such as FlightSafety International. As part of PRTM’s management team, he helped grow a $20 million regional firm into a global firm with revenues over $250 million. As practice leader for PACE, he built it into the premier new product development consulting offering around the globe. He developed the PRTM benchmarking organization and helped launch the Asian Region. He was co-author of the ground-breaking "Product Development, Success through Product And Cycle-time Excellence" (Butterworth-Heinemann, 1992). He has also contributed to numerous journals including PRTM’s Insight, Research Technology Management and CFO.

Amram graduated magna cum laude with a Bachelor of Arts degree from Columbia College and has received his Masters of Business Administration degree from the Harvard University Graduate School of Business Administration.

Favorite Odds Statement: The odds an adult has ever eaten cold pizza for breakfast are 1 in 2.56 (US, 5/2005).

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